November 14, 2009

Welcome Emails Sent…

If you’re a new brain-trust member I now have all of the welcome emails sent.  If you didn’t get yours then email me.

I’m still not caught up on my emails from Thursday (I seriously have almost 300 left to go through).  If you asked a question in the last 2 days and haven’t received a response yet, I’ll get to it.

Feel free to send it in again, too.  I’m now keeping current with new emails as I slog through the older ones.

The forums are installed… I have some small setup to do on them, but they should be ready by Saturday morning (Arizona time).

By the way… here’s a tip: Even if you’re pressed for time, don’t ever (ever, ever) launch a product without an auto-responder in place.  Bad idea.

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November 12, 2009

I’m Humbled…

Wow.  Just.  Wow.

As I was talking to a potential brain-trust member in Australia last night I mentioned that that I hoped to have about 25 people join to day and I would fill the rest up next week.

Ummm… I don’t think there’s going to be a next week.

I’m past sold-out right now.  I figure I’ll keep it open for the rest of the night, but that’s it.

I may have to do some token launch next week to keep my word… but maybe it will be for 10 spots, or something.

I am amazed and humbled that this many people want to be in my brain-trust.  It’s cool… and it makes me a little nervous.  I feel a weightier accountability.

Thank you.

Also, please be patient while I sort through everything.  I not only have to enter you into the system, I also have to verify every purchase with PayPal.  It will be tomorrow afternoon before I have everything sorted out.  (and when I say “I” what I really mean is my assistant).

I will make contact with every one of you.  It will just take longer than expected.  I have 293 personal emails in my inbox right now that need to be replied to.  Thank you for your patience.

I haven’t slept since Tuesday… so I’m going to bed shortly.  It’s been a good birthday.

Remind me later to blog about my first 6-figure day online (yep).

And remind to blog about all the mistakes I made in the setup.  Hopefully someone can learn from what I did right… and wrong.

Again… thank you.  Great birthday.  And next week you’re in for a treat ;-)

The order page will be up for another few hours.  I’ll take it down when I wake up later.

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Drumroll, Please…

I have now posted the worst sales page of my life ;-)

Not really… but it is the first one where my entire pitch is "do this because I'm me."

It feels arrogant… even for me. And it's also spot on if you know me.

Check it out. Don't be intimidated. If you're not ready yet then wait till next week for more info.

Here's the link.

Emails to drop within the hour. Beat the rush.

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Wait for it…

The ball drops today at 12:00 noon, Arizona time.

Or sometime around then, anyway ;-)

Was busy writing the sales letter… and it got out-of-hand. Too much to say. Gonna do more vids instead, and combine it with what I've got. I'll need a few hours to record, edit, transcode and post them.

Thanks for your patience.

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November 11, 2009

Shameless Self Promotion…

I’m aggressive and arrogant.  I’m a ham on the stage.  And I’ll dominate a conversation once you let me in.

But I don’t like selling.  And I prefer to let my results speak for themselves.

So that makes me a lousy self-promoter.

I rarely use testimonials in my sales pages.  Partly because I’m lazy.  Mostly because I don’t like asking for them.

Well… until now, that is.

I’m “soft” launching my braintrust tomorrow.  And it occurred to me that I should really have some kick-ass testimonials on the sales page.

So I have a favor…

I’ve worked hard to provide lots of value to you.  If you’ve experienced that value in your relationship with me, I’d love to hear from you.

Please leave a comment that I can use as a testimonial tomorrow.

It can be for a specific product, a piece of information I’ve given, a post I made, whatever.  Share your experience of me.

I toyed with the idea of offering some bonus for leaving a testimonial… but I don’t want bribed and contrived comments.  I want the real deal.  Besides… I’m sure I’ll have more free stuff for you shortly ;-)

Make it good… I want to be impressed.

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November 10, 2009

Whoa… This is a *LOT* of Work!

Holy smokes.  I didn’t anticipate there would be this much work ramping up to my braintrust / mastermind.  There is.

I’ve been slammed since I first got serious about this.

A lot of my readers and users have been pressing me for details.  I still don’t know everything (because I’m very fluid and this will evolve over time)… but here’s what I know so far.

First, a word of warning… I am making zero effort to sell anything here.  I’m just telling you the details I have worked out so far.  If you want to be sold… go to the site.  If you want the dirty details that aren’t on the site… this is where you’ll find them.  I’m sure I’m breaking all kinds of marketing rules spilling the beans like this… but you’re an adult.  I’m sure you can handle it ;-)

Although I still have some behind-the-scenes stuff to work out, I have the basic site up for the giveaway portion of the braintrust.

I will be giving away some really good free content up front.  No real surprise there.  Today’s bonus is Image Ad Builder… although I still haven’t finalized the actual release version.  What’s up there right now is still the beta version, but I’ve added another 27 user-created templates.

On Thursday I’ll be sharing a content network trick I learned from the CPA side of my business.  It’s very cool, very powerful, probably not entirely allowed, and can’t be done with search.  There will be a method and a piece of software for that.  And it can be used with Image Ad Builder.

Early next week, probably Monday or Tuesday, I will release the final piece of the free stuff.  It will probably be another piece of my iFrame Magic that I use.  I released a portion of that when Amish Shah spilled the beans on part of what I was doing.  I’m considering opening that up a little more so you can see another cool trick you can do with iframes.

I have a couple more ideas I may do instead of the iframe stuff, though.  Mostly because it feels like the support questions on that might be too much, since it’s much more of a technical-geek thing that’s really powerful.

And the reason I’m doing all of that is to build a relationship with people who don’t know me yet.  (I know… can you believe they’re still out there ;-) ).

Next week I will launch my IM Warfare coaching program / braintrust.  Membership will be limited.  And I’ve decided there will be 2 parts to it…

One part will be a membership in a community and forums where I will participate and make available early releases of new technologies I am working on.  There will not be any additional cost to be part of the community… once you’ve been a member in good standing with my braintrust you are in the community for life.

I would hope that the community is as good as what Gauher has going for PPCF and PPVF.  That’s really my ideal.  I’ll participate a lot… and I would like to see active participation from others, as well.

The second part is a 6-month micro-continuity training and coaching course.  During that time I will show you have I run by business, how I exploit technologies, and a bunch of other stuff I don’t talk about very often.

It will be *very* enlightening, I can promise you that.  You will absolutely see Internet Marketing differently than you ever have before.  Even when I hang out with the big guns I have a different perspective than them.

Once I teach you something, if I have technology I use to do it, you will get what I use.  Nothing held back.

And, since it’s also a braintrust, you’ll have an open communication to me to suggest new features or entirely new technologies.  I’m *way* excited for where that goes.  My brain gets moving fast, fast when I get in an open discussion about what you see in addition to what I see.

So far, here’s what the early schedule will be…

I’ll start off revealing every single aspect of my Amazon.com business.  What I did right and wrong.  And you’ll get all the software I’ve developed and websites that you can use yourself.  I’ll even have a version where you can just use my sites with your Associate ID.

I chose that first because, even though not a lot of people focus on Amazon, I think there will be those that pay for their entire course and more just with the Amazon stuff between now and Christmas.  It’s a *crazy good* time to know this.

And, even better, *all* of my Amazon.com marketing methods are totally free.

Seriously… this is worth the entire course (at least at this time of year… wouldn’t be the same in March).

From there we’ll get in to cloaking, tracking, offer rotation, finding winners, and maximizing profits.  We may get into some search PPC there, as well… but only if I feel like I can offer something unique… I refuse to give you the same tired methods everyone else uses.

We’ll likely spend most of December learning how to manufacture winning campaigns and how to explode them once you have a foothold.

In January we’re going to crush ClickBank.  Seriously.

We’re going to kill it with all the new year’s resolutions and other unique opportunities that present themselves that time of year.  Plus, I’m going to show you some wicked sneaky ClickBank tricks you can do anytime.  And, of course, you’ll get all the software I use… most of it is server-side for the ClickBank strategies.

In February we’ll hit landing pages hard.  Only we won’t be talking much about design and quality scores and stuff.  (Although I’m trying to get Jonathan Van Clute, the lpGen creator, to provide some great content about that part).

What I will be talking about are different types of landing pages you can create for different monetization methods.  It probably sounds a little murky right now… but just know that I’m going to show you new landing page templates that generate revenue in different ways.

You already know I like to give stuff away… what you might not know is that a huge portion of my online business is from giving away free stuff and monetizing the traffic in other ways.  I can’t say more than that right now… but you’ll like my sneaky landing page tricks.

Beyond that it’s a little hazy still.  Partly because I haven’t nailed everything down yet.  And mostly because I anticipate going wherever the braintrust wants to go.  I expect I’ll need some flexibility in there.

I do, however, have a list of other topics I will be covering…

  • Bots and data scraping.
  • Advanced javascript tricks.
  • Advanced iframe magic.
  • Using offline marketing to drive online sales (a pre-requisite for the mobile marketing module that I will end with).
  • Video and multi-media.
  • Creating your own free ad network (ridiculously cool).
  • Social networking (not my string suit… but I do have a couple tricks that work really well).
  • White-hat (gray-hat) cookie stuffing and other aggressive techniques.
  • CPA domination.
  • Various other technical tidbits and magic little scripts and utilities.
  • Using software distribution networks for free traffic.

And, finally, I’ll close with either mobile marketing or personal ad networks.  I’d like to cover both of them… but it depends greatly on where the technologies are when the time comes.  We’ll see.

Bottom-line… it will be absolutely jammed-packed.  And, if I had to guess, I would think 80-90% of it will be stuff you’ve never heard before.  And probably half of it will be stuff you didn’t think was even possible.

My big concern is that as we get into some pretty advanced stuff (most of it is pretty accessible) that we’ll slow down and get off schedule.  If that happens I’ll extend the training up to 2 months without any additional expense to you.

Now, if you’re still reading at this point you have to be wondering about the price.  Right?

It won’t be cheap.  If I’m going to do this it will be almost a full-time job for me for the next several months.  Even though I have most of the technologies in use already, I still have to commercialize them and make usable for you.

That’s my second really big concern… that I won’t have enough people to make it feasible for me to commit to.  In that case, I will probably just refund your money and not do it.  So that is a possibility… mostly because I’ve never done this before and I don’t know if 2 people will sign up, or 100.

So here’s what I’m thinking… and, surprisingly, this is up for discussion until I go live… because this part of it scares me a little.  I just don’t know what to expect.

If you actually learn what I teach you, this would be a no-brainer.  If you know me, you know this is going to be Good (capital G).  But that doesn’t make it any easier to price it.

Right now I’m thinking six months of training for $247 / month per person (I’ve got to do the marketing price ending in a 7, right?  Isn’t there some sort of law, or something ;-) ).  That is *not* a continuity thing (I hate those, even though they’re very profitable).

That is the number that makes it work for me.  I spread it out over the six months so it would be more digestible for you today.

If you pay up front I’m thinking a pretty hefty discount would be reasonable.  Maybe I’d do a single up-front payment for $1,197.

Lastly, on my actual birthday (Thursday) I will be offering a special deal… which was a big part of the point of doing this now.  On Thursday, and only Thursday (which is before the course materials will even be available, since it won’t launch until the following Tuesday) you can get your first month for $40 (you know… for my 40th birthday).

So that’s $207 off if you pay monthly or $990 total if you single-pay.  If you single-pay on my birthday your total savings would be $492.  That’s pretty good, I think.  And a killer value.

Okay… so bad marketing form to expose everything up front.  But if you’re reading my blog you probably don’t expect anything different.

If you’re on one of my lists or the lists of my partners (I only have a half-dozen, or so, that I’ve invited to “celebrate” with me) you’ll get the hype part of it anyway… so I don’t need to clutter my blog with the salesy stuff.

Oh… and you can check it out now at IMWarfare.com.

As always, I’d love to hear your comments, suggestions, complaints, or pleas to lower the price… although those last will be summarily ignored ;-)

Especially, if you’re serious about joining my braintrust, and you have a question… leave a comment or send me an email.  Heck… even give me a call on my mobile @ 602-214-4075 (only if you’re serious and have concerns).  I’ll remove my phone number from the post in a few days.

Wealth and abundance.

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November 9, 2009

What's Next?

One of the ways I gain some insight into the future of internet marketing is to watch what google is doing, where they're committing their resources and what they're spending money on.

Typically, if Google thinks it's important then it probably is.

So I found this next email rather fortuitous…

Google to Acquire AdMob

November 2009

Today we announced that AdMob has signed a definitive agreement to be acquired by Google for $750 million. We are extremely excited about this new partnership and what it means for our advertisers.

AdMob’s people, products and tools will continue to work to deliver successful campaigns for you – no interruptions. Our product and engineering teams will keep building great products for our customers. Our business development team will keep working to maximize ad revenue for the more than 15,000 mobile Web sites and applications that make up AdMob’s publisher network.

After our deal closes, AdMob will work with Google to accelerate the pace of innovation in mobile and do an even better job for you. We believe this deal will benefit our advertisers by:

*Increasing our investment in building innovative and engaging ad units across platforms and to further improve targeting and tracking.

*Building even more powerful relevance and optimization capabilities.

*Improving the already high level of service and support we deliver to our advertisers.

You can read more about this deal at www.admob.com/google.

Omar

Why do I care?

Recently I've put a lot of work into mobile marketing. After some initial experimentation I started automating (of course). And now I have a pretty killer platform for creating complete mobile iPhone marketing campaigns for… you guessed it… AdMob.

The fact that Google just bought them means I'm significantly ahead of the curve on the next big platform for Google ads.

Once again, I rock.

Now, if you haven't messed around with mobile ads yet then this won't mean much to you (because you probably still think it's just like regular internet marketing, only smaller). But I'm really geeked about where this could go.

So now I have a question for you… Tomorrow I am (probably) going to release Image Ad Builder as part of my birthday launch celebration. After that I was going to dive more into content network tricks. Would you rather learn more about the content network… or get your hands on a preview of mobSqueeze, my new mobile campaign builder?

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November 6, 2009

iDevAffiliate or Post Affiliate Pro?

I don’t want to use any of the standard affiliate management sites for my birthday special next week.  ClickBank is too restrictive with new products and RegNow (my processor for Site Sniper Pro) is loathsome.

So I’m thinking seriously of purchasing a 3rd-party affiliate software that I can host on my servers and run my own affiliate program.  So far I’ve got it narrowed down to either iDevAffiliate or Post Affiliate Pro.

Both look like they would do the job.  I’m leaning toward Post Affiliate Pro.

Do you have any experience with either one?  Or perhaps know of another I should be considering?  I’d love to gain a bit more insight before I launch a live campaign in a week on one of them.

It absolutely *must* work out-of-the-box.  I have too many other things I have to take care of in the next 5 days to spend my time playing around with p.i.t.a. software.

Btw… please don’t mention 1ShoppingCart or InfusionSoft.  Been there.  Done that.  Not going back.

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November 4, 2009

Game On…

It’s settled.  I’m going for it.

Next week, on my birthday, I’m launching my first private coaching / braintrust course.

I’m totally geeked.

I’ll even be sharing my closely guarded Amazon.com secrets that have earned me more than $200,000.00 from Amazon referrals… all with just $318.00 in advertising (yes… you read that right).  And I’m giving away the software I use to do it.  Killer bonus for Christmas.  Killer!

And there’s a lot more than that (seriously… a *lot* more).  Still finalizing details.

Thanks for your feedback (mostly through private emails) over the past several days.  I have a much clearer vision of how I can provide the most value to you.

Rock and Roll, Baby.  Rock and Roll.

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November 2, 2009

Pushing 40

Sometimes I feel old.

I have a daughter in high school.  Been married almost 17 years.  Made and lost millions.

I’ve had successful careers as a business owner, professional speaker, radio host, newspaper columnist, affiliate marketer, software developer, business analyst, real estate investor, and probably a few other things I can’t quite remember.  I even spent 2 years mostly retired… and mostly bored.

I’ve traveled to every U.S. state but Alaska.  Lived in 2 countries and speak 2 languages fluently (Uruguay and Spanish for the curious).  Visited 10, or so, other countries.

I’ve climbed miles of rocks and ridden for weeks on my mountain bike.  I’ve dived and snorkeled around the world.  Hiked the Grand Canyon multiple times, on multiple trails.  Cliff-dived, spelunked, snowboarded, and trekked everything within 1,000 miles.

Once, I almost died scuba diving.  And got a painful case of decompression sickness (the bends) in the process.

Once, I almost died rolling my Land Rover down a mountain on a dark, snowy night in the middle of nowhere.

Once, I almost died on a fall while climbing a spire in Devil’s Canyon.  My friend Chris saved my life.  Don’t tell my wife… she’ll never let me climb again.

Once, I got shot at by someone who wanted me to die.  They missed.

And I can’t count the number of brain-dead stupid things I’ve done in my life where I could/should have been seriously hurt or injured.  I wasn’t.  I’m lucky.

I’ve been fortunate enough to drive the cars I want to drive.  I have a soft spot for my BMWs… with the 735i and 530i my favorites.  The Mercedes S-series I probably wouldn’t do again.  Loved my Rover.  My baby was a Jeep Wrangler decked out for serious off-roading… until I busted the axle on a climbing expedition and it was never the same.  The Viper was the most exhilarating… and absolutely too fast for my own good.  And I’ll never forget the long motorcycle rides with my Dad before he passed.

I’ve read hundreds (possibly thousands) of books.  Great books.  Terrible books.

I’ve studied subjects for hundreds of hours just because I could and I wanted to know.  I think I could probably pass for a competent psychologist.  Or physicist.  Or spiritual guru.  Or cryptanalyst.  Or sportswriter.

I’ve learned.  A lot.

I’ve been in the spiritual dungeon.  And to great spiritual heights.  I lacked meaning… and found it.  Struggled.  Found peace.

It’s been quite the ride.

I’ve lived life mostly on my terms.  Doing what excites me.  Working when I want.  Playing when I want.  It’s been good.

Why the reminiscing?

Next week I turn 40.  And it feels anti-climactic.

2 weeks before I turned 30 I sold my software company to a Fortune 500 company and walked away a millionaire with a fat consulting contract.

I have no equivalent for my 40th.

But I want to give myself a birthday present.  A big one.

And I’m thinking there are only a handful of things I really desire.  I have pretty much all the “stuff” I want.  The items on this year’s birthday list are more personal.  They’re about my legacy more than anything else.  And that’s serious business to me.

I want to finish my book.

Won’t happen in time… so that’s not an option.  Maybe next year (like I haven’t already said that for several years running).

I want to own a real software company again.

That’s a possibility.  I’ve wrestled with this one since I first released SSP more than 2 years ago.  We’ll see.

I want to run a company again.

I miss that.

I swore off employees after selling my last company.  I didn’t want to deal with crying, whining, entitled people any more.  It’s a pain.

So I’ve mostly been intentionally flying “under-the-radar” since then.  I like working on my own.  And I’m good at it.

Even so… it’s time for me to engage at a higher level again.  I don’t know what that looks like yet.  But I could certainly see it as running a brick-and-mortar company again.  I would be awesome.

And to end my birthday wish list, I want to have the baddest, most kick-ass braintrust in the internet marketing world.

I’m a competitive s.o.b.

I want to win.  Driven to win.

And that last seems like the biggest challenge.  It’s drawing me in and is ridiculously compelling to me right now.

And I think that’s where I’m headed.  Maybe.

I hinted at it in my last post.  And I received very positive response.

Whatever I choose, I know it will be my best birthday ever.  It has to be.  It always is.

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